Our Diamond Bangles collection just went live!!! Bangles are one of the most popular jewellery categories for Indian Women. We love wearing one, two or more bangles. The addition of the bangles category to our website has been based on customer requests. Infact we have been offering these to our customers offline almost since we launched and the response has been really great. Our Bangle Collection includes single, double and three row bangles in White, Yellow and Rose Gold studded with diamonds only or studded with a combination of diamonds & colourstones like Rubies, Sapphires and Tsavorites. The regular CaratLane Value Proposition in terms of price also holds for our Diamond Bangles. Our bangle prices are substantially lower than other retail store. For e.g. we did a price comparison with a popular national retail chain and the following are the results:
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Price Comparison
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Type
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Gold Weight (gms)
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No. of Diamonds
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Total Carat Weight
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CaratLane Price (Rs.)
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Retail Price (Rs.)
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Difference Amount (Rs.)
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% Difference
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Single Row
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12
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48
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1.00
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62,245
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75,000
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16,234
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17%
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Single Row
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18
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50
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3.00
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1,42,495
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2,05,000
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62,505
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30%
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Dual Row
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25
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120
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4.89
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2,21,308
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350,000
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1,28,692
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37%
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So our bangles prices are anywhere between 15 to 40% lower than a retail store. NOW THAT’S AN IRRESISITABLE VALUE PROPOSITION!!! 
