Lots of customers have called us with questions on how they can buy a diamonds online. Their basic concern has been “How can I buy something which is so precious without seeing the product?” We’ve been told that we need to take someone who understands diamonds and go to a “trusted jeweller” because he will verify whether the diamond we are buying is a good one.
This post tries to address this concern and explains why we believe that diamonds as a product category lend themselves fairly well to being bought online.
Firstly diamonds are defined and sold across the world by universally accepted technical specifications – key parameters being colour, cut, clarity and carat weight. Usually one of the reputed international labs verifies the diamond on all these parameters and certifies it. In such a situation the value addition by a regular brick and mortar retailler is minimal. Online Portals such as www.CaratLane.com clearly list all these specifications and allow customers to search thousands of diamonds and identify one that is ideal for them based on its specifications. Also, all the diamonds sold online are certified by reputed international labs and scanned copies of the certificates are made available to customers on request. So in addition to viewing the specifications, customers can also check the certificate to ensure that what is mentioned in the site is actually what is there in the certificate. So buying diamonds online is actually easy. We’ll follow this post up with a series of posts explaining all the parameters in details. Meanwhile if you need to buy a diamond in a hurry, just call our toll free number and speak to our diamond consultants. They can walk you thru the various parameters and help you make an informed choice.
