CaratLane Participated in the Jewels 2009 Show at Tirupur.
This is an annual jewellery exhibition that is organized in Tirupur. It was very exciting for us because this is the first time that we had particpated in an exhibition. The opttorunity to meet customers face-to-face and take them thru out value proposition was very exciting.
We met close to 500 customers. We’ve always been talking about our lower prices. This basic value propsition was highlighted even better in the exhibition because customer could check our prices and compare them with neighbouring stalls. For e.g. one customer was looking for a 2-carat, traditional seven stone earring. Our price was 1.01 lakhs and the lowest price in the exhibition for a similar earring was 1.38 lakhs.
We also have received quite a few solitaire enquiries. We are speaking to these customer take this further.
